Job Description
DESCRIPTION
Alexa Enterprise Product Marketing (PMM) is responsible for developing crisp, highly differentiated, and compelling positioning, messaging, and content for target B2B audiences of Alexa Enterprise (AE).
We tell the most important and interesting stories to educate prospective and current partners on the applicability and value of Alexa to more deeply engage their customers. We define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation technologies. You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, adoption, and retention. You will also work with Product, Engineering, and Business Development teams to shape the product vision. You will work on a strategic and growing area of our business, and have a big impact every day.
We are looking for an experienced PMM to join our Alexa Enterprise PMM marketing team. In this role, you will have the opportunity to work across the marketing organization and the larger Alexa Enterprise team to create messaging, positioning, and content -- and assist in driving excitement for consumer launches of our services and solutions. Working closely with product management, you will own the global product marketing strategy for your target vertical. You will work cross-functionally across the Marketing, Product, and BD teams. The ideal candidate will have a track record of leading successful product marketing programs and working collaboratively across multiple organizations to deliver results. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress.
Key job responsibilities
• You will be a PMM responsible for a target vertical, defining our positioning and messaging to enterprise organizations and channel partners, as well as supporting customer messaging and BD collateral.
• You will create the most compelling content to help customers understand the use cases and value propositions of our solutions, and build the right marketing programs to increase adoption.
• You will help define the strategy, and collaborate closely with other marketers across our organization.
• You will get to work on a strategic, growing business and have a big impact every day.
• You will be responsible for defining the go-to-market strategy for your vertical, enabling BD to drive scalable growth and driving awareness, adoption, and usage.
• As part of your role, you will make recommendations on marketing plans and product roadmaps.
A day in the life
The average day for Alexa Enterprise Marketing is dynamic and cross-functional in nature. You will collaborate closely with Product, BD, Marketing, SA and other teams to create content, develop marketing programs, enable channel partners, and align the organization on positioning and messaging. We have a bias for action to develop awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, sales enablement tools, etc.). We seamlessly transition from working on strategic plans or creative ideation to detailed execution. We work together and pick each other up when workloads shift, balancing our time and juggling multiple priorities We enjoy supporting a fast-paced and highly cross-functional organization.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Job Tags
Full time, Shift work,